Notes Writing to Persuade--Developing the Essay or OpEd
|Notes on Persuasion: Dictionary.com defines to persuade as, "to induce to believe by appealing to reason or understanding; convince...."
In many senses all
writing is persuasive, and when readers finish a piece, it proves the
writing was, indeed, successfully persuasive, at least, in keeping the
reader engaged. Most every decision we make, large or small, involves
persuasive elements as we choose what to do. But maybe the most powerful and
subtle persuasion that we contact everyday is advertising. In
many varieties of print, on radio, TV, and more and more on
websites, we are invited, kidded and intimidated into buying
what the seller is selling. Advertising, whether we admire it or
not, has much to teach us about what moves (persuades) us to act.
Advertising (and often politics, media, etc.) uses a "threat and rescue" model to present a situation and "solution" to it that usually benefits, primarily, the advertiser. Any print or TV commercial shows these features. Because there is an element of manipulation in any writing, the appeals writers use to persuade readers of a problem and solution should be based in the writer's genuine thought, values and perspective of the topic.
Even in ads or persuasive discussion the elements of a reasoned appeal/argument are present, clearly or implied: basically, statement>reason>evidence. Persuasion allows for more informal style, but the basics are there
Further READING to enlarge writer's perspectives:
ELEMENTS FOR PERSUASIVE WRITING
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