The
Cambridge Dictionary defines "to persuade" as, "to
cause people to do or believe something, esp. by explaining why they
should: ...Even in ads or
persuasive discussion, the elements
of a reasoned argument are present, clearly or implied:
basically, statement>reason>evidence.
Persuasion allows for more informal style, but the 3 basics appeals,
below,
are there:
LINKS:
Effective
Persuasive Strategies,| Aristotle's
Persuasive Appeals
ELEMENTS
FOR PERSUASIVE WRITING
Aristotle(400sBCE) taught that a speaker's ability to persuade an
audience is based on
how well the speaker appeals
to that audience in three different areas: logos,
ethos, and pathos.

-
Thesis:
Must be a ONE
SENTENCE declarative statement, NOT a question and without using "I" or
pronouns, i.e. "This issue"....
restate the issue, even if it feels too repetitive.
-
Must contain
the
TOPIC, the writer's POSITION the primary
REASON(s).
-
Must be able to stand alone.
- Specifics for a genereal persuasive essay:
can be based on the elements of Persuasive writing above.
-
-
If possible
use an analogy, situation or an
example to convey what you're trying
communicate.
-
Writing
should be informal--semi-formal, in style and diction, (but of course avoid
slurs and profanity) and shoule reflect the
energy the writer has for the topic. In fact, Opeds are often
reasoned, documented "rants."
-
The assumed
reader would be someone with only general knowledge of the topic, and
any "special" words or terms should by briefly explained or defined.
-
The
title can be creative and should
reflect the point directly or ironically.
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